Paid Ads That Put Your Business in Front of Ready Buyers
Ads can bring visitors within days, but only if they’re set up and watched properly. We build and manage your Meta and Google campaigns, track which ads lead to messages and calls, and adjust as we learn, so your budget goes toward results, not guesswork. For businesses in Zambia, the UK, and the US.
You Control the Budget
Ad spend goes straight from you to Meta or Google. You always see where the money goes.
Tracked to Enquiries
We measure calls, messages, and form submissions, not just clicks and likes.
Adjusted, Not Abandoned
Campaigns are monitored and improved, not launched once and left alone.
Faster Than SEO, But Only If It’s Done Properly
SEO and organic social take months to build. Paid ads can put you in front of customers within days, which makes them useful for launches, offers, and businesses that need enquiries soon. They also cost money every time someone clicks, so poorly targeted ads can burn through a budget quickly with nothing to show for it.
We keep campaigns focused on the people most likely to act, check the numbers regularly, and tell you honestly when something isn’t working. Ads work best when your website or landing page is ready to convert the visitors they bring, so we’ll flag it if it isn’t.
SEO & Google Visibility
Ads for quick visits, SEO for lasting visibility. They work well together.
What Ad Management Includes
- Campaign strategy
- Audience targeting
- Ad writing and design
- Meta and Google setup
- Conversion tracking
- Monthly reporting
What Paid Ads Management Covers
The setup, watching, and adjusting that stop ad money from going to waste.
Campaign
Strategy
A simple plan covering your goal, audience, budget, and what a good result looks like before any money is spent.
Meta Ads
(Facebook & Instagram)
Targeted campaigns that reach people by location, interests, and behaviour based on the content the like.
Google
Ads
Ads that appear when people search for what you offer, at the moment they’re looking for that particular offer.
Ad Writing
& Design
Clear, honest ad copy and simple visuals in your brand style that will stun and wow your audience.
Audience
Targeting
Focused on the right locations and people, so you don’t pay to reach those who’ll never buy.
Conversion
Tracking
Set up so you can see which ads lead to calls, WhatsApp messages, and form enquiries.
Ongoing
Optimisation
Regular checks that pause what isn’t working and put more into what is.
Monthly
Reporting
A plain-language report: what you spent, what it brought in, what’s next.
Ad Management Within Our Marketing Plans
Ad management is included in our month-to-month marketing plans, with no long-term contract. Ad budgets are paid directly to Meta or Google and are not included in the monthly fee. Full details are on the Digital Marketing page.
Growth
Popular
Light ad management alongside content and SEO.
$300/ month
Billed monthly, no contract.
- Light ad campaign management
- 10 social media posts per month
- Blog or website content creation
- On-page SEO improvements
- Monthly check-in call
- Priority email and WhatsApp support
Full Growth Partner
Active campaign management and reporting.
$700/ month
Billed monthly, no contract.
- Everything in Growth
- Active Meta and Google ad management
- Conversion tracking setup
- Custom monthly strategy call
- Quarterly content planning session
- Priority support with faster response times
FAQ
Common Questions About Paid Ads
How much should I spend on ads?
It depends on your business, location, and goal. A small local business can start modestly, while competitive markets in the UK and US usually need more. We’ll recommend a starting budget and scale up only if the results justify it.
Who pays Meta and Google?
You do, directly, through your own ad account. Our fee is separate, so you always see exactly where your money goes.
Can you guarantee sales or leads?
No. Results depend on your offer, price, website, and market, as well as the ads. We guarantee the setup, monitoring, and honest reporting, and we’ll tell you early if something isn’t working.
How soon will I see results?
Ads can bring visitors within days, but it usually takes a few weeks of testing before a campaign settles into a reliable pattern.
Do I need a website first?
Strongly recommended. Ads need somewhere to send people, such as a website, a landing page, or a WhatsApp chat. If your site isn’t ready, we’ll say so before spending your budget.
Who owns the ad account?
You do. Accounts stay in your name, and we’re given access to manage them. You can remove that access anytime and keep the account history.
Ready to Put Your Budget to Work?
Tell us what you’re trying to achieve and we’ll recommend a simple ad plan and starting budget. If ads aren’t the right step yet, we’ll tell you that too.
- Free consultation, no obligation
- You control the ad budget
- Month-to-month, cancel anytime